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18 серпня 2008

16 - 17 October 2008, Amsterdam - WAN: The 2008 Readership Conference

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The 2008 Readership Conference, the premier joint event for editors and publishing executives, will examine how newspapers are exploiting the opportunities of a dynamic multi-media environment to build new audiences in both print and on digital channels.

Bill Powers, Author, Journalist, Academic , Harvard Business Review, will give the keynote address on "The Eternal Power of Print". He will explain why print will endure beyond the digital revolution and remain a part of our private and business lives forever.

The conference, to be held in Amsterdam on 16 & 17 October 2008, will focus on:

- New audience strategies:

* Thomas Drensek, MD Axel Springer, Ahrensburg, Germany
* Randy Bennett, VP, Audience Development, Newspaper Association of America
* Mary Lou Fulton, VP Audience, Bakersfield Californian, USA

- Making life easy for readers:

* Mario Garcia, President, Garcia Media, USA
* Stephen Gray, MD, Newspaper Next Project, American Press Institute

- The new newsroom: broadcast, print, web:

* Valery Levchenko, RIA NOVOSTI - Russian News & Information Agency

- The new newspaper opportunity:

* Sören Karlsson, Editor-in Chief, hd.se, Sweden

- Shaping the Future of the Newspaper:

* Steve Auckland, MD, Metro, Associated Newspapers, United Kingdom
* Dr. Christian Ortner, Editor-in-Chief, Vorarlberger Nachrichten, Austria

The conference will be an invaluable experience to gather ideas and learn about innovative strategies that have proven to be successful. You will leave the event with a new focus which will help you develop a successful strategy for 2009.

For detailed information on the programme and registration, please consult:
www.wan-press.org/amsterdam2008/

We look forward to welcoming you to Amsterdam for another great newspaper event from the World Association of Newspapers.




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