INMA World Congress To Address "Translating Change Into Opportunity - Now"

Hundreds of delegates from the leading newspapers worldwide are expected to converge on the 2008 INMA World Congress, which will be held at The Beverly Hilton in the Los Angeles suburb of Beverly Hills.

INMA has created a web site for the Beverly Hills World Congress, which may be found at http://worldcongress.inma.org. The web site includes an updated programme, spouse/guest partners programme information, post-conference activities, and registration information.

The INMA World Congress will feature a non-traditional look at the evolving newspaper business model. INMA will bring together on one stage newspaper companies that are growing top-line revenue, audience, and advertising from North America, Europe, Asia, and Latin America. Leading entertainment companies, packaged-goods marketers, and researchers will bring their experiences to the stage.

"As newspaper companies face technology-driven consumer changes and a rearranging of advertising priorities, INMA is determined to bring new ideas, new voices, and new opportunities to delegates attending the World Congress in Beverly Hills," said Earl J. Wilkinson, executive director of INMA.

The World Congress plenary sessions will be broken into four parts:

Unlocking Value

Discovering "hidden assets" from the newspaper's product line, customer base, distribution network, and more will be the focus of this cutting-edge segment:     

• Christopher Zook, head of Bain & Company's Global Strategy Practice and author of the best selling book, Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth," will apply the core tenet of his book - that legacy companies have hidden assets - to the newspaper industry.

• Charlene Li, vice president/principal analyst, Forrester Research, and co-author, Groundswell: Winning In a World Transformed By Social Technologies, will look into how social networking and digital migration can position the newspaper company for the long-term.
• Lem Lloyd, vice president/newspaper consortium of Yahoo, will explore the relationship between his company and the newspaper industry and where that relationship will go next.>

Advertising Innovation

Three case study presentations will demonstrate that newspapers are thinking non-traditionally about delivering value for advertisers:

• Jagoda S. Pike, publisher of the Toronto Star and president of Star Media Group, Canada, will show how her company introduced modular pricing and sectional pricing.

• Marcelo Benez, advertising director of Folha de S. Paulo, Brazil, will demonstrate his company's irregular advertising formats project that has transformed perceptions of advertising agencies and media buyers.

• Mike Moore, executive director of consumer markets for Telegraph Media in London, England, will present his company's case study of developing advertising solutions across platforms through deep customer connections and insights.

 Transformation

The chief executive officers of three major newspaper companies will explain how they changed their internal cultures to facilitate change that has grown audience and advertising:

• Alan Chan, chief executive officer of Singapore Press Holdings, will explain his company's evolution beyond print and beyond geographic boundaries. 
     
• Brian P. Tierney, chief executive officer of Philadelphia Media Holdings, will discuss efforts to involve marketing innovations to engage readers and advertisers. 
      
• Rajiv Verma, chief executive officer of HT Media Ltd. in India, will show how to reimagine value propositions and grow your company.

Audience Development

Three newspaper executives from North America and Europe will discuss their moves from circulation to readership to audience and from mono-media to multi-media in this examination of audience development:

• Terry Horne, president and publisher of the Orange County Register in the United States, will present a case study on how his company has grown audience across print and online platforms.

• Wolfgang Bretschko, member of the board for Styria Medien in Graz, Austria, will examine paid and free newspapers, print and digital products, as well as mobile applications.

Prior to the formal World Congress proceedings, a pre-conference study tour of the Los Angeles Times will be held Wednesday morning, May 7, including presentations from senior Times executives focusing on the company's audience development, advertising, online, and digital operations. Meanwhile, a pre-conference executive briefing by INMA will look into trends facing INMA member newspapers worldwide.

In addition to a cutting-edge programme, the conference will feature a trade show of industry vendors.

Punctuating the World Congress will be the presentation of INMA Awards 2008, rewarding excellence in newspaper marketing worldwide, as well as the PubliGroupe/INMA Innovative Business Models Contest award recipients.

The INMA World Congress attracts top marketing and commercial executives at the world's leading daily newspaper companies and is known for its forward-looking programming and unique global network of newspaper executives.

INMA (www.inma.org) is the world's leading provider of global best practices and marketing ideas for newspaper companies looking to grow amid profound market change. Based in Dallas with offices in New Delhi and Antwerp, the association has 1,100 members in 82 countries worldwide.

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